Deliver WOW through service 通过服务让人们感到惊叹:WOW

  WOW is such a short, simple word, but it really encompasses a lot of things. To WOW, you must differentiate yourself, which means doing something a little unconventional and innovative. You must do something that's above and beyond what's expected. And whatever you do must have an emotional impact on the receiver. We are not an average company, our service is not average, and we don't want our people to be average. We expect every employee to deliver WOW.


 Whether internally with co-workers or externally with our customers and partners, delivering WOW results in word of mouth. Our philosophy at Zappos is to WOW with service and experience, not with anything that relates directly to monetary compensation (for example, we don't offer blanket discounts or promotions to customers).


 We seek to WOW our customers, our co-workers, our vendors, our partners, and in the long run, our investors.

    WOW 是一个非常简短的词,但包含了很多意思。 要WOW,你要使自己有些不同,这意味着你要做一些不是很传统和创新的事情。你一定要做一些超出别人想象的事情。你所做的事情一定是给别人在情感上有冲击的。我们不是一个100分的公司,我们的服务也不是100分,并且我们也不期望我们的同事是100分,因为我们希望我们的同事都是120分,这样我们才可以WOW到别人。


  无论是内部对我们自己的员工或外部对我们的客人和合作伙伴,这种WOW的效果就是很好的口碑。我们公司的哲学就是用服务和很好的体验来WOW,而不是用金钱的补偿来WOW的。(比如,我们从不用完全金钱的折扣和促销来吸引我们的客人)。


  我们追求WOW我们的客人,我们的员工,我们的供应商,我们的合作伙伴,并且从长期来看,还有我们的投资者。

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